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A leading destination and experience marketing agency in New Zealand and Australia.

We help tourism and experience brands grow bookings using their own data — not guesswork. We find where the highest-value opportunities sit across the customer journey, then run the work that turns them into revenue.

Queenstown, New Zealand  ·  Serving tourism & experience brands across NZ & Australia
What we do

One team across strategy, measurement, and growth

A data-led agency and Google Premier Partner, built for tourism and experience brands. We connect analytics to the work that moves bookings, so every dollar of marketing spend is aimed at what actually converts.

Analytics & strategy

GA4 and GTM setup, dashboards, and a measurement model built around the customer journey. We diagnose before we act.

Paid media

Search, social, and display run to revenue and return, not vanity metrics. Budget treated as if it were our own.

SEO & AI search

Organic growth plus generative engine optimisation — getting brands cited in AI answers like ChatGPT and Google AI Overviews.

CRO & UX

Conversion rate optimisation and A/B testing. The heart of what we do: turning existing traffic into more bookings.

Web & development

Conversion-focused website builds and UX audits that remove friction between interest and booking.

Marketing automation

Lifecycle and retention flows that keep customers coming back and lift the value of every lead you already have.

Proof

Results, measured against the customer journey

A selection of client outcomes. Every figure is drawn from the client's own analytics.

+7%
campaign revenue year on year, on a 45% smaller paid budget
NZSki · earlybird
−24%
cost per booking, at a 4.9% lead-to-booking rate
Ultimate Hikes
+249%
return on ad spend on paid social, warm-audience led
NZSki · paid
+120%
traffic and +96% conversions from a content play
Horowhenua NZ
+48.5%
overall search visibility across the destination
Destination Queenstown
95+
tourism & experience clients partnered with
Data Story
Wētā WorkshopUltimate HikesDestination QueenstownNZSkiRealNZTasmania Walking CoLake Wānaka TourismQueenstown AirportMinaret Station
Why Australia

The same visitor markets, the same shift to AI-led trip planning

New Zealand and Australia share visitor markets, seasonal booking patterns, and a fast move toward AI-driven trip research. We already work with Australian operators such as Tasmania Walking Co. We want to bring our destination and experience offer to more of the Australian market — and Kea's network is how we open the right doors.

Introductions we'd value

Destination & experience operators

Marketing directors, GMs and owners at tourism operators, luxury lodges and hotels, adventure and activity providers, wineries and food experiences seeking measurable growth.

Regional & state tourism bodies

The organisations that market Australian destinations, where our destination SEO and AI-search work maps directly to their goals.

Kiwis in Australian tourism

Offshore New Zealanders in destination marketing, hospitality or agency roles who know the market and can open doors.

Local partners

Australian agencies or consultants in adjacent services — PR, creative, media buying — to partner with rather than compete against.

How we work

A methodology, not a menu of services

We run the same system for every client. It keeps the work honest and the results measurable.

The Data Story System

An end-to-end method: know how you're performing, where to focus, and what to do next.

Journey Based Metrics

Measurement across the full customer journey, not siloed channel reports.

Diagnose before you act

We find the real problem in the data before spending a dollar on a fix.

Full transparency

We share our thinking, our hesitations, and the numbers behind every call.